Market share response and competitive interaction: The impact of temporary, evolving and structural changes in prices
| Year of publication: |
2000
|
|---|---|
| Authors: | Srinivasan, Shuba ; Popkowski Leszczyc, Peter T.L. ; Bass, Frank M. |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 17.2000, 4, p. 281-306
|