CABS : a conceptual model for context-aware B2B sales applications
Beth Rogers and Lillian Clark (Portsmouth Business School, University of Portsmouth, Portsmouth, UK)
| Year of publication: |
2016
|
|---|---|
| Authors: | Rogers, Beth ; Clark, Lillian |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7122, ZDB-ID 2551662-0. - Vol. 10.2016, 1, p. 50-66
|
| Subject: | Mobile marketing | Sales force management | B2B marketing | CABS model | Sales activity support | Sales applications | B-to-B-Marketing | Business-to-business marketing | Verkauf | Selling | Verkaufspersonal | Salespeople | Marketingmanagement | Marketing management | Lieferantenmanagement | Supplier relationship management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JRIM-03-2015-0023 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011555621