Can AI-virtual anchors replace human internet celebrities for live streaming sales of products? : an emotion theory perspective
Qixuan Liu, Ning Ma, Xiaoyi Zhang
| Year of publication: |
2025
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|---|---|
| Authors: | Liu, Qixuan ; Ma, Ning ; Zhang, Xiaoyi |
| Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 82.2025, Art.-No. 104107, p. 1-21
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| Subject: | AI-virtual anchor and internet celebrity | Consumers' emotions | Consumers' shopping values | Purchase intention | Trust | Konsumentenverhalten | Consumer behaviour | Emotion | Internet | Online-Handel | Online retailing | Vertrauen | Confidence | Celebrity-Werbung | Celebrity endorsement | Werbewirkung | Advertising effects | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2024.104107 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015441184