Can competitive advantage be predicted? : towards a predictive definition of competitive advantage in the resource-based view of the firm
Year of publication: |
2013
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Authors: | Hinterhuber, Andreas |
Published in: |
Management decision : MD. - Bingley : Emerald Publishing Limited, ISSN 0025-1747, ZDB-ID 411946-0. - Vol. 51.2013, 4, p. 795-812
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Subject: | Ressourcenorientierter Ansatz | Resource-based view | Wettbewerbsvorteil | Competitive advantage | Marketingmanagement | Marketing management | Bibliometrie | Bibliometrics |
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