Can destination image be ascertained from social media? : an examination of Twitter hashtags
Year of publication: |
2023
|
---|---|
Authors: | Nautiyal, Rajesh ; Albrecht, Julia N. ; Carr, Anna |
Subject: | Destination image | destination promotion | Twitter | hashtags | Rishikesh | yoga | Social Web | Social web | Destinationsmanagement | Destination management | Tourismusmarketing | Tourism marketing | Markenimage | Brand image | Herkunftsbezeichnung | Designation of origin | Tourismusregion | Tourism destination | Urlaubsverhalten | Holiday behaviour |
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