Can healthcare servicescape affect customer's attitude? : a study of the mediating role of image congruence and moderating role of customer's prior experience
Sreejesh S. and Debjani Sahoo (Department of Marketing, IBS Hyderabad, IFHE University, Hyderabad, India) and Amarnath Mitra (Department of Operations, IBS Hyderabad, IFHE University, Hyderabad, India)
| Year of publication: |
2016
|
|---|---|
| Authors: | Sreejesh, S. ; Sahoo, Debjani ; Mitra, Amarnath |
| Published in: |
Asia-Pacific journal of business administration. - Bingley : Emerald, ISSN 1757-4323, ZDB-ID 2509201-7. - Vol. 8.2016, 2, p. 106-126
|
| Subject: | Marketing | Asia-Pacific | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJBA-04-2015-0041 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011552884