Can inaccurate perceptions in business-to-business (B2B) relationships be beneficial?
Year of publication: |
2008
|
---|---|
Authors: | Vosgerau, Joachim ; Anderson, Erin ; Ross, William T. |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 27.2008, 2, p. 205-224
|
Subject: | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing |
-
Vidal, David, (2016)
-
Bocconcelli, Roberta, (2015)
-
Stockout recovery under consignment : the role of inventory ownership in supply chains
Xu, Kefeng, (2016)
- More ...
-
Is there a payoff to perceptual accuracy?
Vosgerau, Joachim, (2003)
-
Can Inaccurate Perceptions in Business-to-Business (B2B) Relationships Be Beneficial?
Vosgerau, Joachim, (2008)
-
Is There a Payoff to Perceptual Accuracy?
Vosgerau, Joachim, (2004)
- More ...