Can McDonald's Food Ever Be Considered Healthful? Metacognitive Experiences Affect the Perceived Understanding of a Brand
| Year of publication: |
2009
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|---|---|
| Authors: | Lee, Kyoungmi ; Shavitt, Sharon |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 46.2009, 2, p. 222-233
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