Can mental imagery enhance review helpfulness and product evaluation? : the role of contextual background and mental simulation

Jae Eun Jeong and Minsun Yeu

Year of publication:	2023
Authors:	Jeong, Jae Eun ; Yeu, Minsun
Subject:	Contextual background \| Cue utilization theory \| Information diagnosticity \| Mental imagery \| User-generated photos \| Konsumentenverhalten \| Consumer behaviour \| Experiment \| Kognition \| Cognition

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