Can nostalgia-themed stimuli predict customer loyalty and continued patronage?
Jong-Hyeong Kim, Seongseop (Sam) Kim, Saeid Nosrati and Frank Badu-Baiden
| Year of publication: |
2024
|
|---|---|
| Authors: | Kim, Jonghyeong ; Kim, Seongseop ; Nosrati, Saeid ; Badu-Baiden, Frank |
| Subject: | Loyalty | Consumption value | Familiarity | Nostalgia | Patronage | Stimulus-organism-response (S-O-R) model | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundenbindung | Customer retention |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJCHM-04-2023-0442 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015135937