Can payment-per-click induce improvements in click fraud identification technologies?
Min Chen (School of Business, George Mason University, Fairfax, Virginia), Varghese S. Jacob, Suresh Radhakrishnan, Young U. Ryu (Naveen Jindal School of Management, University of Texas at Dallas, Richardson, Texas)
| Year of publication: |
December 2015
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|---|---|
| Authors: | Chen, Min ; Jacob, Varghese S. ; Radhakrishnan, Suresh ; Ryu, Young |
| Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 26.2015, 4, p. 754-772
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| Subject: | click fraud | online advertising | game theory | double moral hazard | incentives | Spieltheorie | Game theory | Betrug | Fraud | Online-Marketing | Internet marketing | Moral Hazard | Moral hazard | Werbewirkung | Advertising effects | Suchmaschine | Search engine | Prinzipal-Agent-Theorie | Agency theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/isre.2015.0598 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011420801