A mechanism for on-line advertisement placement to deter click fraud
Wei Zhou, Subhajyoti Bandyopadhyay, Hsing K. Cheng, and Praveen Pathak
| Year of publication: |
2009
|
|---|---|
| Authors: | Zhou, Wei ; Bandyopadhyay, Subhajyoti ; Cheng, Hsing K. ; Pathak, Praveen |
| Published in: |
International journal of electronic commerce : IJEC. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1086-4415, ZDB-ID 1402660-0. - Vol. 13.2008/09, 2, p. 9-27
|
| Subject: | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Betrug | Fraud | Konditionen | Terms and conditions | Moral Hazard | Moral hazard | Prinzipal-Agent-Theorie | Agency theory | Vertragstheorie | Contract theory | Interaktive Medien | Interactive media | Werbewirtschaft | Advertising industry |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003817274