Is there an on-line advertisers' dilemma? : a study of click fraud in the pay-per-click model
Tamara Dinev, Qing Hu, and Ali Yayla
| Year of publication: |
2009
|
|---|---|
| Authors: | Dinev, Tamara ; Hu, Qing ; Yayla, Ali |
| Published in: |
International journal of electronic commerce : IJEC. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1086-4415, ZDB-ID 1402660-0. - Vol. 13.2008/09, 2, p. 29-59
|
| Subject: | Werbeplanung | Advertising planning | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Betrug | Fraud | Vertrauen | Confidence | Interaktive Medien | Interactive media | Suchmaschine | Search engine | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003817294