Is There an On-line Advertisers' Dilemma? A Study of Click Fraud in the Pay-Per-Click Model
| Year of publication: |
2008
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| Authors: | Dinev, Tamara ; Hu, Qing ; Yayla, Ali |
| Published in: |
International journal of electronic commerce : IJEC. - Armonk, NY : Sharpe, ISSN 1086-4415, ZDB-ID 14026600. - Vol. 13.2008, 2, p. 29-60
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