Can sharing with others whom consumers can't see increase their sense of community? : an examination of social presence on sharing platforms
Hongjoo Woo, Daeun Chloe Shin, Naeun Lauren Kim, Zhenghao Tong, Soyon Kwon
| Year of publication: |
2024
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|---|---|
| Authors: | Woo, Hongjoo ; Shin, Daeun Chloe ; Kim, Naeun ; Tong, Zhenghao ; Kwon, Soyon |
| Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 76.2024, Art.-No. 103614, p. 1-12
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| Subject: | Brand | Consumer | Interactivity | Location | Loyalty | Platform | Sharing | Social presence | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Soziale Beziehungen | Social relations | Markenartikel | Digitale Plattform | Digital platform | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2023.103614 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014460867