Can virtual customer service agents improve consumers' online experiences? : the role of hedonic dimensions
Ana Maria Soares (School of Economics and Management, University of Minho, Portugal), José Carlos Pinho (University of Minho, Portugal), Teresa Heath (University of Minho, Portugal), António Alves (University of Minho, Portugal)
| Year of publication: |
2020
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|---|---|
| Authors: | Soares, Ana ; Pinho, José Carlos ; Heath, Teresa ; Alves, António |
| Published in: |
Emotional, sensory, and social dimensions of consumer buying behavior. - Hershey, PA : IGI Global, ISBN 978-1-7998-2220-2. - 2020, p. 157-177
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| Subject: | Sensory experience | Online-Handel | Online retailing | Kundenservice | Customer service | Social Web | Social web | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-7998-2220-2.ch007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012226186