Can you ask "too much" of your customers?
V. Myles Landers, Colin B. Gabler, Haley E. Hardman and William Magnus Northington
| Year of publication: |
2023
|
|---|---|
| Authors: | Landers, V. Myles ; Gabler, Colin B. ; Hardman, Haley E. ; Northington, William Magnus |
| Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 37.2023, 4, p. 531-546
|
| Subject: | Cognitive appraisal theory | Customer participation | Hedonic shopping experience | Utilitarian shopping experience | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Einzelhandel | Retail trade | Kognition | Cognition |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSM-10-2021-0394 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014276929