"Can you do something about the price?" : exploring the Indian deal and bargaining-prone customer
Jagrook Dawra (Indian Institute of Management Raipur, Raipur, India), Kanupriya Katyal (Goa Institute of Management, Sanquelim, India), and Vipin Gupta (Center for Global Management, California State University, San Bernardino, California, USA)
| Year of publication: |
2015
|
|---|---|
| Authors: | Dawra, Jagrook ; Katyal, Kanupriya ; Gupta, Vipin |
| Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 32.2015, 5, p. 356-366
|
| Subject: | Emerging markets | Bargaining | Bargaining proneness | Deal proneness | Haggling | Indien | India | Schwellenländer | Emerging economies | Verhandlungstheorie | Bargaining theory | Verhandlungen | Negotiations |