Cannibalization or synergy? Consumers' channel selection in online–offline multichannel systems
| Year of publication: |
2012
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|---|---|
| Authors: | Kollmann, Tobias ; Kuckertz, Andreas ; Kayser, Ina |
| Published in: |
Journal of retailing and consumer services. - London [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 12043850. - Vol. 19.2012, 2, p. 186-195
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