Capturing context-sensitive information usage in choice models via mixtures of information archetypes
Joffre Swait, Monica Popa and Luming Wang
| Year of publication: |
October 2016
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| Authors: | Swait, Joffre ; Popa, Monica ; Wang, Luming |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 53.2016, 5, p. 646-664
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| Subject: | information use | choice model | preference heterogeneity | economic rationality | bounded rationality | Begrenzte Rationalität | Bounded rationality | Präferenztheorie | Theory of preferences | Rationalität | Rationality | Informationsökonomik | Economics of information | Diskrete Entscheidung | Discrete choice | Verhaltensökonomik | Behavioral economics | Konsumentenverhalten | Consumer behaviour | Informationsverhalten | Information behaviour | Entscheidungstheorie | Decision theory | Logit-Modell | Logit model |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jmr.12.0518 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011600508