Capturing the role of backers' psychological ownership for value-adding behaviours in reward-based crowdfunding
Year of publication: |
2022
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Authors: | Hoffmann, Carina ; Kenning, Peter |
Published in: |
International journal of electronic business : IJEB. - Olney, Bucks. : Inderscience Enterprises, ISSN 1470-6067, ZDB-ID 2115996-8. - Vol. 17.2022, 4, p. 336-366
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Subject: | psychological ownership | reward-based crowdfunding | post-funding behaviour | commitment research | structural equation modelling | word-of-mouth | WOM | constructive feedback | Crowdfunding | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Strukturgleichungsmodell | Structural equation model | Persönlichkeitspsychologie | Personality psychology | Mitarbeiterbindung | Employee retention |
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