Case studies in international marketing
Peter Doyle and Norman A. Hart. Publ. on behalf of the CAM Foundation and the Institute of Marketing
| Year of publication: |
1982
|
|---|---|
| Other Persons: | Doyle, Peter (ed.) ; Hart, Norman A. (contributor) |
| Institutions: | CAM Foundation (contributor) ; Institute of Marketing (contributor) |
| Publisher: |
London : Heinemann |
| Subject: | Aussenwirtschaftsbetrieb | Internationales Marketing |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | 391 S graph. Darst 8° |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudiensammlung |
| Language: | English |
| Notes: | Beitr. versch. Verf. |
| ISBN: | 0-434-90370-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013489239