The Practice of advertising
edited by Norman A. Hart and James O'Connor. Publ. on behalf of the CAM Foundation and the Institute of Marketing. Communication Advertising and Marketing Economic Foundation
| Year of publication: |
1978
|
|---|---|
| Other Persons: | Hart, Norman A. (contributor) ; O'Connor, James (contributor) |
| Institutions: | Cam Foundation (contributor) ; Institute of Marketing (contributor) ; Communication Advertising and Marketing Economic Foundation (contributor) |
| Publisher: |
London : Heinemann [for] |
| Subject: | Werbung | Werbungsmittel | Großbritannien |
| Extent: | xxiii, 196 p ill 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographies and index 14 Aufsätze versch. Verf. |
| ISBN: | 0-434-90362-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000330822