Case studies on social marketing : a global perspective
M. Mercedes Galan-Ladero, Helena M. Alves, editors
| Year of publication: |
[2019]
|
|---|---|
| Other Persons: | Galan-Ladero, M. Mercedes (ed.) ; Alves, Helena (ed.) |
| Publisher: |
Cham, Switzerland : Springer |
| Subject: | Nonprofit-Organisation | Nonprofit organization | Corporate Social Responsibility | Corporate social responsibility | Entrepreneurship | Entrepreneurship approach | Social Marketing | Social marketing | Welt | World |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xiii, 252 Seiten Illustrationen |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Fallstudie ; Case study |
| Language: | English |
| Notes: | Literaturangaben |
| ISBN: | 978-3-030-04842-6 ; =9783030048433 |
| Other identifiers: | 10.1007/978-3-030-04843-3 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011973984