CASE STUDY - Target the Right Market - Two attractive customer segments are in your sights. Is the best strategy to go after the larger segment, the more profitable one, or both?
| Year of publication: |
2012
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|---|---|
| Authors: | Avery, Jill ; Steenburgh, Thomas |
| Published in: |
Harvard business review : HBR. - Boston, Mass : Harvard Business School Publ. Corp, ISSN 0017-8012, ZDB-ID 23826. - 2012, p. 119-124
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