Cases as configurations : using combinatorial and fuzzy logic to analyse marketing data
Raymond A. Kent
| Year of publication: |
2007
|
|---|---|
| Authors: | Kent, Raymond A. |
| Published in: |
Fundamentals of marketing research ; Vol. 4. - Los Angeles, Calif. [u.a.] : SAGE Publ.. - 2007, p. 61-80
|
| Subject: | Marktforschung | Market research | Meinungsforschung | Opinion poll | Statistische Methode | Statistical method | Fuzzy-Set-Theorie | Fuzzy sets |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003540543