Cases in marketing management
Year of publication: |
1975 ; 2. ed
|
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Authors: | Bursk, Edward C. ; Greyser, Stephen A. |
Publisher: |
Englewood Cliffs, NJ : Prentice-Hall Inc. |
Subject: | Marktforschung | Betriebsführung | Absatzpolitik | Absatzplanung | Vereinigte Staaten | Marketing | Marketingmanagement | Marketing management | USA | United States |
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