Categorization of multiple channel retailing in multi-, cross-, and omni-channel retailing for retailers and retailing
Norbert Beck; David Rygl
| Year of publication: |
2015
|
|---|---|
| Authors: | Beck, Norbert ; Rygl, David |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 27.2015, p. 170-178
|
| Subject: | Multiple channel retailing | Multi-Channel Retailing | Cross-Channel Retailing | Omni-Channel Retailing | Click and Collect | Einzelhandel | Retail trade | Multikanalvertrieb | Multichannel strategy | Vertriebsweg | Distribution channel | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011388119