Category-based Applications and Extensions in Advertising: Motivating More Extensive Ad Processing
| Year of publication: |
1993
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|---|---|
| Authors: | Goodstein, Ronald C. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 20.1993, 1, p. 87-99
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