Category convergence and product innovation : the competitive scenario for microbreweries
Cristina Santini, Stefania Supino, Lucia Bailetti, Colin Johnson and Armand Gilinsky
| Year of publication: |
2021
|
|---|---|
| Authors: | Santini, Cristina ; Supino, Stefania ; Bailetti, Lucia ; Johnson, Colin ; Gilinsky, Armand <Jr.> |
| Published in: |
Case studies in the beer sector. - Duxford : Woodhead Publishing, ISBN 978-0-12-817734-1. - 2021, p. 131-145
|
| Subject: | Bier | Beer | Brauerei | Brewery | Produktentwicklung | New product development |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1016/B978-0-12-817734-1.00009-4 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012504265