Causal effect of differentiation strategy on organisational performance : the mediating effects of customer orientation and service innovation
Haim Hilman and Narentheren Kaliappen
| Year of publication: |
2016
|
|---|---|
| Authors: | Haim Hilman Abdullah ; Narentheren Kaliappen |
| Published in: |
Journal for international business and entrepreneurship development. - Olney, Bucks : Inderscience Enterprises, ISSN 1549-9324, ZDB-ID 2212018-X. - Vol. 9.2016, 4, p. 431-441
|
| Subject: | differentiation strategy | customer orientation | service innovation | performance | Beziehungsmarketing | Relationship marketing | Unternehmenserfolg | Firm performance | Innovation | Dienstleistungsqualität | Service quality | Innovationsmanagement | Innovation management | Performance-Messung | Performance measurement | Dienstleistungsinnovation | Service innovation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011618078