Cause-related marketing from the nonprofit's perspective : classifying goals and experienced outcomes
Mary Runté, Debra Z. Basil and Sameer Deshpande
| Year of publication: |
2009
|
|---|---|
| Authors: | Runté, Mary ; Basil, Debra Z. ; Deshpande, Sameer |
| Published in: |
Journal of nonprofit & public sector marketing. - Binghamton, NY : Haworth, ISSN 1049-5142, ZDB-ID 1149235-1. - Vol. 21.2009, 3, p. 255-270
|
| Subject: | Nonprofit-Marketing | Nonprofit marketing | Marketingmanagement | Marketing management | Unternehmenskooperation | Inter-firm cooperation | Corporate Social Responsibility | Corporate social responsibility |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003893352