Cause-related sport marketing : an organizing framework and knowledge development opportunities
Mujde Yuksel, Mark A. McDonald and Soyoung Joo
| Year of publication: |
February 2016
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|---|---|
| Authors: | Yuksel, Mujde ; McDonald, Mark A. ; Joo, Soyoung |
| Published in: |
European Sport management quarterly : ESMQ. - London : Taylor & Francis, ISSN 1618-4742, ZDB-ID 2055074-1. - Vol. 16.2016, 1, p. 58-85
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| Subject: | Cause-related sport marketing (CRSM) | sport marketing | social causes | conceptual contribution | research agenda | Sportmarketing | Sports marketing | Cause-Related Marketing | Cause-related marketing | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Profisport | Professional sports |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/16184742.2015.1119172 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011564401