Causes of customers' cognitive dissonance and product return frequency : a Malaysian packaged food context
Ing Grace, Phang; Ricadonna Pei Ling; Zaiton, Osman
| Year of publication: |
2022
|
|---|---|
| Authors: | Phang Ing Grace ; Pei Ling, Ricadonna ; Osman, Zaiton |
| Published in: |
Asian journal of business and accounting : AJBA. - Kuala Lumpur : Faculty of Business and Accountancy, ISSN 2180-3137, ZDB-ID 2945283-1. - Vol. 15.2022, 2, p. 173-203
|
| Subject: | Cognitive dissonance | Return frequency | Return policy | Customer opportunism | Switching barriers | Customer expectation and attitudes | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Kundenservice | Customer service | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Beschwerdemanagement | Complaint management |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.22452/ajba.vol15no2.6 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013531191