Celebrity endorsements : investigating the interactive effects of internalization, identification and product type on consumers' attitudes and intentions
Year of publication: |
2021
|
---|---|
Authors: | El Hedhli, Kamel ; Zourrig, Haithem ; Becheur, Imene |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 58.2021, p. 1-12
|
Subject: | Elaboration likelihood model | Persuasion | Celebrity endorsement | Source credibility | Internalization | Identification | Attitudes | Intentions | Product involvement | Purchase motive | Informational product | Transformational product | Konsumentenverhalten | Consumer behaviour | Celebrity-Werbung | Werbewirkung | Advertising effects |
-
Chaddha, Priyanka, (2019)
-
Russell, Cristel Antonia, (2017)
-
Impact of celebrity endorsements and brand mascots on consumer buying behavior
Malik, Garima, (2014)
- More ...
-
Shopping well-being : the role of congruity and shoppers’ characteristics
El Hedhli, Kamel, (2021)
-
The influence of culture on consumer perceptions of deceptiveness
Zourrig, Haithem, (2021)
-
The effect of cultural tightness–looseness on fraud perception in insurance services
Zourrig, Haithem, (2018)
- More ...