Cell phone product-market segments using product features as a cluster variate : a multi-country study
Matti Haverila, Michel Rod and Nicholas Ashill
| Year of publication: |
2013
|
|---|---|
| Authors: | Haverila, Matti ; Rod, Michel ; Ashill, Nicholas |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 21.2013, 2, p. 101-124
|
| Subject: | Mobiltelefon | Mobile phone | Marktsegmentierung | Market segmentation | Studierende | Students | Clusteranalyse | Cluster analysis | Mehr-Länder-Modell | Multi-country model |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009732231