Centralized Pricing Versus Delegating Pricing to the Salesforce Under Information Assymmetry - The firm can set the price even when the salesperson has better information.
| Year of publication: |
2004
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| Authors: | Mishra, Birendra K. ; Prasad, Ashutosh |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 23.2004, 1, p. 21-27
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