Challenges in co-creating solution value during utilization phase : insights from three failed projects
Year of publication: |
2022
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Authors: | Huang, Lei ; Nenonen, Suvi |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 150.2022, p. 1-11
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Subject: | Resource interaction approach | Solution | Solution utilization | Value co-creation | Kundenintegration | Customer integration | Betriebliche Wertschöpfung | Value creation | Ressourcenorientierter Ansatz | Resource-based view | Projektmanagement | Project management | Leistungsbündel | Bundling strategy |
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