Change in a sponsorship alliance and the communication implications of spontaneous recovery
Anna R. McAlister, Sarah J. Kelly, Michael S. Humphreys, and T. Bettina Cornwell
| Year of publication: |
2012
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|---|---|
| Authors: | McAlister, Anna R. ; Kelly, Sarah J. ; Humphreys, Michael S. ; Cornwell, T. Bettina |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 41.2012, 1, p. 5-16
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| Subject: | Sponsoring | Sponsorship | Marketingmanagement | Marketing management | Entscheidung | Decision | Verhaltensökonomik | Behavioral economics | Motivationstheorie | Motivation theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009536722