Changes in CRM approach : refined functional blocks for customer creative engagement in services
Sabina Potra (Faculty of Management in Production and Transportation, Politehnica University Timisoara, Timisoara, Romania), Monica Izvercian (Faculty of Management in Production and Transportation, Politehnica University Timisoara, Timisoara, Romania), Serban Miclea (Faculty of Management in Production and Transportation, Politehnica University Timisoara, Timisoara, Romania)
| Year of publication: |
January-March 2016
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| Authors: | Potra, Sabina ; Izvercian, Monica ; Miclea, Serban |
| Published in: |
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1935-5688, ZDB-ID 2498765-7. - Vol. 8.2016, 1, p. 46-58
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| Subject: | Customer Engagement | Open Innovation | Prosumer | Prosumer-Oriented Relationship Management (PoRM) | Relationship Marketing Management | Social CRM | Social Media | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Kundenintegration | Customer integration | Open innovation | Innovationsmanagement | Innovation management | Lieferantenmanagement | Supplier relationship management |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4018/IJISSS.2016010104 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011434847