Changes in Product Attributes and Costs as Drivers of New Product Diffusion and Substitution
| Year of publication: |
2005
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|---|---|
| Authors: | Schmidt, Glen M. ; Druehl, Cheryl T. |
| Published in: |
Production and operations management : an international journal of the Production and Operations Management Society. - Hoboken, NJ : Wiley-Blackwell, ISSN 1059-1478, ZDB-ID 11084601. - Vol. 14.2005, 3, p. 272-285
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