Changing consumer markets and marketing in China
Sha Zhang; Jenny van Doorn and Peter S. H. Leeflang
| Year of publication: |
2012
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|---|---|
| Authors: | Zhang, Sha ; Doorn, Jenny van ; Leeflang, Peter |
| Published in: |
International journal of business and emerging markets : IJBEM. - Olney, Bucks : Inderscience Publ., ISSN 1753-6219, ZDB-ID 2442561-8. - Vol. 4.2012, 4, p. 328-351
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| Subject: | Konsumentenverhalten | Consumer behaviour | Internationales Marketing | International marketing | Bibliometrie | Bibliometrics | China |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009670322