Changing customer behaviour : changing retailer response? : the potential for pop-up retailing
Year of publication: |
2019
|
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Authors: | Warnaby, Gary ; Shi, Charlotte |
Published in: |
Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 2163005-7. - Vol. 18.2019, 1, p. 7-16
|
Subject: | Pop-up retailing | Business objectives | Temporality | Materiality | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Großbritannien | United Kingdom |
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