Changing the course of marketing : alternative paradigms for widening marketing theory
eds.: Nikhilesh Dholakia ...
| Year of publication: |
1985
|
|---|---|
| Other Persons: | Dholakia, Nikhilesh (ed.) ; Dholakia, Nikhilesh (contributor) |
| Publisher: |
Greenwich, Conn. [u.a.] : Jai Press |
| Subject: | Marketing | Marketingtheorie | Marketing theory |
| Published items: |
19 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XIII, 311 S. |
|---|---|
| Series: | Research in marketing / Supplement : an annual compilation of research. - Greenwich, Conn. : JAI Press, ISSN 0736-6493, ZDB-ID 721381-5. |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift ; Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Literaturangaben Enth. 20 Beitr. |
| ISBN: | 0-89232-627-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000695478