Changing the course of marketing : alternative paradigms for widening marketing theory
Ed.: Nikhilkesh Dholakia ...
| Year of publication: |
1985
|
|---|---|
| Other Persons: | Dholakia, Nikhilesh (contributor) |
| Publisher: |
Greenwich, Conn. [u.a.] : JAI Pr. |
| Subject: | Marketing | Kongress | Kingston <RI, 1983> | Marketingtheorie | Aufsatzsammlung |
| Extent: | XIII, 311 S. : graph. Darst. |
|---|---|
| Series: | Research in marketing : a research annual / Suppl.. - Greenwich, Conn. [u.a.] : JAI Press. - Vol. 2 |
| Type of publication: | Book / Working Paper |
| ISBN: | 0-89232-627-1 |
| Source: |
Persistent link: https://www.econbiz.de/10004059945