Changing the game : how video games are transforming the future of business
David Edery and Ethan Mollick
| Year of publication: |
c 2009 ; 1. print.
|
|---|---|
| Authors: | Edery, David |
| Other Persons: | Mollick, Ethan (contributor) |
| Publisher: |
Upper Saddle River, NJ : FT Press |
| Subject: | Computerspiel | Video game | Virtuelle Realität | Virtual reality | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Betriebliches Bildungsmanagement | Employer-provided training | Social Web | Social web | USA | United States | Werbung | Product placement | Lernsoftware | Arbeitsmotivation | Arbeitsproduktivität | Computerspielindustrie | Innovationsmanagement | Benutzer | Beteiligung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XV, 218 S. Ill., graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and indexes |
| ISBN: | 0-13-235781-X ; 978-0-13-235781-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003711598