Channel capabilities, product characteristics, and the impacts of mobile channel introduction
Youngsok Bang, Dong-joo Lee, Kunsoo Han, Minha Hwang, and Jae-Hyeon Ahn
| Year of publication: |
2013
|
|---|---|
| Authors: | Bang, Youngsok ; Lee, Dong-joo ; Han, Kunsoo ; Hwang, Minha ; Ahn, Jae-hyeon |
| Published in: |
Journal of management information systems : JMIS. - Philadelphia, PA : Taylor & Francis Group, LLC, ISSN 0742-1222, ZDB-ID 883127-0. - Vol. 30.2013/14, 2, p. 101-125
|
| Subject: | counterfactual analysis | electronic commerce | mobile commerce | multichannel strategy | multivariate baseline analysis | substitute and complement | time series | vector autoregression | Electronic Commerce | E-commerce | Vertriebsweg | Distribution channel | Mobile Business | Mobile business | Zeitreihenanalyse | Time series analysis | VAR-Modell | VAR model | Mobilkommunikation | Mobile communications | Online-Handel | Online retailing |