Channel design and OEM growth in a multi-market setup
Year of publication: |
2022
|
---|---|
Authors: | Lee, Hsiao-Hui ; Chang, Tingkai ; Jean, Kevin ; Kuo, Chia-Wei |
Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 296.2022, 3 (1.2.), p. 862-872
|
Subject: | Supply-chain management | Channel of distribution | Incentives and contracting | Market expansion | Vertriebsweg | Distribution channel | Lieferkette | Supply chain | Theorie | Theory | Lieferantenmanagement | Supplier relationship management |
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