Channel integration in grocery retailers via mobile applications

Yung-Shen Yen

Year of publication:	2023
Authors:	Yen, Yung-Shen
Published in:	Marketing intelligence & planning. - Bingley : Emerald, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 41.2023, 4, p. 427-441
Subject:	Channel integration \| Customer commitment \| Mobile apps \| Omnichannel retailing \| Usage intention \| Mobile Anwendung \| Mobile application \| Vertriebsweg \| Distribution channel \| Multikanalvertrieb \| Multichannel strategy \| Konsumentenverhalten \| Consumer behaviour \| Mobile Business \| Mobile business \| Online-Handel \| Online retailing \| Beziehungsmarketing \| Relationship marketing \| Lebensmitteleinzelhandel \| Food retailing \| Mobilkommunikation \| Mobile communications \| Innovationsakzeptanz \| Innovation adoption \| Kundenzufriedenheit \| Customer satisfaction

Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.1108/MIP-02-2022-0056 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

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