Channel Interactions in a Vertically Differentiated Channel Structure : The Case of Factory Outlet Stores
Year of publication: |
2013
|
---|---|
Authors: | Soysal, Gonca |
Other Persons: | Krishnamurthi, Lakshman (contributor) |
Publisher: |
[2013]: [S.l.] : SSRN |
Subject: | Vertriebsweg | Distribution channel | Direktvertrieb | Direct selling | Einzelhandel | Retail trade | Theorie | Theory |
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